SCENE LP
May 2017-August 2017
Toronto, Ontario

SCENE is a Canadian loyalty program established in partnership by Cineplex Entertainment LP and Scotiabank. It is the premier entertainment loyalty program of its kind and a unique endeavour established through a relationship between the largest movie chain in Canada and a top financial institution. SCENE offers a non-payment loyalty card along with a cobranded Scotiabank Debit card and a Scotiabank Visa card. Members use their card to earn points at a variety of partners, including CARA Restaurants (Milestones, Harvey’s, East Side Mario’s, Swiss Chalet, Fionn MacCool’s, Montana’s, Kelseys and Bier Markt), Sport Chek, The Rec Room, Cineplex, Carrot Rewards, Telus, FanXchange and more. This loyalty program looks to reward members for saying yes to fun, taking part in entertaining activities with friends and family. SCENE aims to be the social instigator, encouraging people to make the most of their free time.

The loyalty landscape in Canada has seen significant chance in the last few years. Companies like Air Miles, Aeroplan and Sephora have drawn the ire of loyal customers due to changes to the terms of their program. With more and more loyalty programs coming into the market, SCENE must continue to innovate to retain a devoted consumer base. In the last year, SCENE has developed a robust digital infrastructure, launching a new website in December 2016 and a mobile app for Android and iOS in May 2017. Limited phone storage has made it a competition for companies to earn the space on consumers' mobile devices and SCENE wanted to create an experience that keeps members engaged with the app on a regular basis, not just when they intend to use their card. This led to the development of a gamification strategy for individual and group engagement. 

Due to the release cycle currently in place for many of the projects completed during my time at SCENE, details of our design efforts will be kept confidential. Please contact me directly to discuss the work that took place on these projects. 

scene.png